Jay Cottrell
Jay Cottrell Broker Associate TN License# 331941

Phone +1(423) 302-0862

Address Johnson City, TN 37615

Website www.tricities.homes

Certified Pricing Strategy Advisor

WHAT IS A CMA?

No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That's where the comparative market analysis, or CMA, is most useful. The price range from the CMA can then be used as a guide for establishing an offer or a listing price.

 

Building a CMA involves finding homes that are similar to your property, creating a comparison of its age, size, location, and features. Current market data is then used to determine a fair value and provide you with a realistic starting point when it comes to pricing your home.

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WHAT FACTORS INFLUENCE PRICING?

A home's sale value is based on what potential buyers will pay. Knowing what they're looking for in a home can help you get top dollar. Here are ten factors potential buyers consider when comparing homes.

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MARKET SNAPSHOT - Johnson City, TN

(OCT 04, 2026 - NOV 03, 2026)

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Johnson City, TN

(Nov 2025 - Oct 2026)
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COMPARABLE SALES

    • Listing Marketing Packages

    Strategic marketing designed to maximize exposure, reach more buyers, and position your home to sell with confidence.

    BASIC

    Marketing Fee: 2.0%

    Designed to get the home sold

    Reaches up to 84% of active buyers

    • ✔Syndication to 100+ buyer-searched websites
    • ✔Optimized MLS Listing
    • ✔Professional HD Photography
    • ✔$195 Transaction Fee
    Most Popular

    ACTIVE

    Marketing Fee: 2.5%

    Designed to sell faster & reach buyers others miss

    Targets the additional 16% missed by standard marketing

    • ✔Everything in Basic
    • ✔Professional 4K Videography
    • ✔Floor Plan Mapping
    • ✔Enhanced MLS Optimization
    • ✔Professional Print Media
    • ✔Targeted Social Media + Web Advertising
    • ✔Community Marketing
    • ✔$195 Transaction Fee Waived

    ACTIVE+

    Marketing Fee: 3.0%

    Maximum exposure. Maximum positioning.

    Captures the largest share of buyers typically missed

    • ✔Everything in Active
    • ✔3D Home Mapping
    • ✔Zillow Showcase Package
    • ✔Enhanced & Optimized Social + Web Ads
    • ✔Additional Ad Spend Package